Prove the first sales motion before you hire into guesswork.
Motion Proof builds, tests and codifies a first B2B software sales motion through bounded live execution, then prepares it for the next SDR or AE.
Built for credible early evidence, not outsourced sales.
It is for a founder with a testable B2B software product, a credible buyer and problem hypothesis, access to relevant buyers, capacity to participate and enough delivery readiness to act on what the market says.
- 01
Establish the proof plan
Define the buyer, problem, trigger, offer, target scorecard, evidence rules and dependencies.
- 02
Run live tests
Test conversations, discovery, demonstrations, proposals and opportunity progression within the agreed boundary.
- 03
Codify the learning
Record what worked, failed or remains uncertain in a versioned commercial method.
- 04
Hand it over
Deliver the first playbook, CRM rules and 30, 60 and 90 day route for the next seller.
What moves from assumption to evidence.
Focus or hover each element to see why it matters commercially.
A first motion you can hand over
What you keep
A tested first motion, not a promise of meetings or revenue.
The evidence, tools and operating record belong to the business.
- Buyer, trigger and qualification evidence
- Discovery, demonstration, proposal and pilot tools
- CRM stages, owners and next-action rules
- Known failures, uncertainties and next tests
- First sales-motion playbook
- SDR or AE handover route